New Trends in Virtual Shopping
New Trends in Virtual Shopping
Bursting through the doors of virtual shopping malls across the country is a new kind of customer for many online merchants.
That´s right, we´ve all heard the news—America is an aging population. But is private industry really taking note? Are online retailers ready to cater to a maturing audience? Is online shopping prepared for the Boom?
Industry experts predict that the online shopping market is set to grow by leaps and bounds by 2010. Online retailers who are not careful will throw away billions of dollars if they fail to invest in the older online shopper, says research by the Future Foundation.
Consider the facts: Already nearly one in every four adults have purchased goods online in the past six months, double the amount three years ago. Also, almost two out of every three of those approaching retirement age are using the web, compared with just a third in 2001, "signaling an impending silver surfer shopping bonanza."
Still not convinced?
Consider these new findings -- a report commissioned by The AirMiles Travel Company demonstrates that online sales are accelerating, accounting for 20% of total retail spending by 2010. It also states, "In the meantime, a growing number of shoppers aged 55 to 64, traditionally ignored by e-tailers, are eagerly jumping on the internet bandwagon."
James Roper, chief executive for global e-retailing body Interactive Media in Retail Group (IMRG), warns that a revolution in online shopping fueled by the older consumer is only five years away. Proving that it is essential for company growth to invest in this older, online shopper.
BoomerAccess can help you target this growing audience.
