The 800-pound Gorilla
The 800-pound Gorilla
"This big and growing, over-45 segment of the population is also the most affluent. Collectively, those 46 and older control more than half of the nation´s discretionary income."
-The New York Times
"By 2005, 38 million boomers will be 50 or older. While mature Americans make up 35 percent of the population, they have more than 75 percent of the financial assets and nearly 60 percent of the discretionary income. In the marketplace, that makes them the 800-pound gorilla."
-The Hartford Courant
"According to data collected by the U. S. Census and Federal Reserve, the 78 million Americans who were 50 or older as of 2001 controlled $28 trillion, or 67% of the country´s wealth."
-Brent Green, Advertising and Marketing Review
"Baby Boomers think they never will get old," said Myril Axel-rod, president of Marketing Directions Associates in New York. "This self-image will have a lot to do with their future housing choices . . . Boomers are not considering retirement housing. Instead, they call it next-stage housing."
-Chicago Tribune
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